Hootsuite

Essential Social Skills 1: Content Planning

Brands that are successful on social have one important thing in common: They plan ahead.

Creating a content calendar makes it easy to map out what will be published to your channels and when. You’ll always have great posts lined up—and that frees up time for the million other things on your to-do list every day.


To learn how, check out this blog post. It covers the basics like planning and creating content, and has excellent example calendars from established social brands


Next, download our content calendar template and watch this quick video to see how it works.


Once you’ve created your content calendar, you can use Hootsuite to schedule your messages in advance.

Schedule Your Messages