Posting content is only one half of a two-way conversation. Social media managers also need to answer questions, provide support, and even seek out conversations that are relevant to their brand.
For example, Melia Hotels transformed their social strategy by collaborating with Hootsuite to publish, engage and listen to their audience to better understand their needs and preferences
Watch this video to learn how you can find the important conversations happening around your products or brand using Hootsuite. It’s easy and can do wonders for your social presence.
Up next: harnessing your inner data nerd. Stay tuned. Stay social, The Hootsuite Team