You don’t need proof that social creates value for your brand. But the powers that be? They definitely do. That’s why you need to track the social metrics that are important to your business.
Start with the Beginner’s Guide to Social Media Metrics. It’s a quick and thorough read. But an absolute must if you’re not familiar with the what, when, how, and why of social metric tracking.
And don’t miss this crash course on how to prove social’s positive impact on your brand: 7 Social Media Metrics That Matter and How to Track Them.
Happy tracking! The Hootsuite Team